The Get BACk Challenge
brings businesses together to contribute to tackle the problems of cancer and
addressing the issues of obesity among young people though encouraging and facilitating
sports participation.
The
BDO organized Get BACk Challenge is now in its fifth year of operation
having started in 2006. An annual charity cycle and walk
are the main fundraising drivers in addition to attracting corporate
support from businesses throughout the region. The BDO Get BACk Challenge
was initially developed to bring businesses and their associates together
to raise funds in tackling cancer using a ‘top down’ (care) and ‘bottom
up’ (prevention)
approach.
The top
down ‘care’ approach is designed to fund palliative home care programmes
run by local hospices across the Mid West for those unfortunate to be
affected by Cancer. The bottom up ‘preventative’ approach is funded on
adopting a proactive approach to living a healthy and active lifestyle particularly
among young people and counteract the growing issue of obesity and its
associated problems.
The idea
is that encouraging activity among kids and a healthy lifestyle will
reduce their risk of contracting life threatening illnesses later in life and that they will carry through a healthy focus with
them in life. The principal target groups are those living in
the social disadvantaged areas of the region who are most affected by
the problems of obesity through a combination of a lack of sport
participation opportunities.
The key objectives of the BDO Get BACk
Challenge are:
Contributing to the development of health and activity programmes
for young people as the first proactive steps in preventing illness in
later life.
Contributing to Mid West Hospices Palliative Home
Care Programmes
Creating a campaign of awareness
around the problems of childhood obesity and how its potential impact on
ill health - encourage an energy-balanced lifestyle based on healthy diet and
physical activity
Their message is “Today’s children, tomorrow’s
world” – prevent cancer with healthy habits This is a five-year
programme, launched on World Cancer Day 2007. It aims to raise
awareness about the ways we can prevent cancer through the choices we
make. 2007 introduced the overall theme.
From 2008 to 2011, each year will focus on a
different issue:
• 2008 – give children and young people a
smoke-free environment
• 2009 – encourage an energy-balanced lifestyle based on healthy diet and
physical activity